Gurgle Gurgle, Bubble Bubble. Oh God, I think I’m going to throw up!

I was running hard, trying to keep my heart rate and pace up as I ran smack-bang into the final climb of the Buffalo Stampede SkyMarathon.  1000m of ascent in under 10km is a tough ask under any circumstance, but when your guts are rebelling and the fuel you’re forcing down is trying to force its way back up, things can get messy!

I can’t stomach this Sh!t anymore!  What am I going to use for fuel?

And thus began our journey. I’d always avoided gels (believing they were the Devil’s Work), and fuelled with liquid nutrition, but this just wasn’t working for me. Palate fatigue and gut cramps eventually drove me back to the drawing board.  Sick to death of fighting a losing battle with the slop that was supposed to keep me fuelled, I set out to find a reliable fuel source that wasn’t going to upset my stomach and cause me to gag.  A kiwi mate recommended VFuel, a gel [gasp!] designed specifically to minimise gastric upset and keep you going for hours, if not days.  Made by a small company started by a group of ultra-running mates in the mountains of Colorado, VFuel solved our fuelling issues but getting it in from the USA by the box was slow and expensive.  So we scribbled on a handful of napkins and gave birth to VFuel Australia.

We’re out there every weekend racing, training, crewing

As the official Australian distributor of VFuel Endurance products, we’re proud to provide our community with another option.  We’re proud of our continuing involvement in the outdoor and endurance communities and would argue that this, aside from the quality of our products and customer-focus, is what separates us from the rest. We’re out there every weekend racing, training, crewing or otherwise involved in Trail and Ultramarathons, Obstacle Course Races, Adventure races, Canoeing trips and Cycling events.  Hopefully we’ll see you out there!

– Cheers, Tegyn

Welcome to the VFuel Family!


VFuel was founded in 2011 by friends and ultra runners in Estes Park, Colorado, USA.

Over the course of several years, through extensive research, testing, and field use, we developed our own endurance gel that did more than just give a quick spot of energy or put unnecessary “trendy” ingredients inside just for the sake of having them. VFuel recognised the four requests that endurance athletes have of their sports nutrition; taste, quality, performance and digestibility. Nothing out there truly had all four from an endurance athletes perspective, and we wanted to change that. Runners, triathletes, cyclists, etc, devote so much time and effort into their passion, why shouldn’t they expect a product that gives it all to them?

VFuel does just that. VFuel spent several years fine tuning the ingredients for optimal performance based both on the science behind each ingredient and actual field testing through training and racing for races such as the Leadville 100, Hardrock 100, Ironman, Bighorn Mountain 100, Bear 100, and Rocky Raccoon 100, as well as many shorter races at every distance. This was definitely a team effort and what resulted was a gel that not only tastes fantastic, but uses high quality ingredients, and performs better than any ‘energy’ gel out there.

“Our lab coats are tech shirts and running shorts, our lab spans the trails, mountains, races, bike paths, and open spaces in our back yard. Our office is lit by the sun and the moon, cooled by the rain and the wind, and warmed by sunny Colorado days. It is here that we developed VFuel.”







Media Resources

Privacy Policy

Pin It on Pinterest

Share This